What is SEO ??

SEO stands for “search engine optimization.” It is is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.The search engines may be :- Google, Bing, Yahoo

It is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. And also considered as a framework since the whole process has a number of rules (or guidelines), a number of stages and a set of controls.

The ranking of websites using done using SEO is free but those top ranking in search engine with Ads on yellow color on them are not part of SEO, rather they are paid.

For search engine algorithm followings matter

Words = > Search engine search for every words and give result to that word.

Title = > Search engine focused on each title as it acts book the cover of the book.

Links =>When one site link to another its usually recommendation telling this site has good stuffs in it

Content => Content is king. So,Search engine have stated that creating quality content is the best way to not only rank for keywords, but also create positive user experiences.

Product images =>Whenever use search they look forward for images also.So ,quality images of that product on site and the files’ names contain relevant keywords,these images will rank well in search engines.

Tools used for SEO

//https://blog.bufferapp.com/free-seo-tools

1.Google PageSpeed Insights

2. Moz Local Listing Score

3. Keywordtool.io

4. Google Analytics

5. Google Webmaster Tools + Bing Webmaster Tools

6. Open Site Explorer

7. Google Keyword Planner

9. Google Trends

10. QuickSprout Website Analyzer

SEO Life Cycle (//http://www.seoservicesdelhi.com/seo_life_cycle.html)

Image:- http://www.seoservicesdelhi.com/images/seo-life-cycle-process.jpg

PHASE: I -Website Analysis

1. Website page Analysis
2. Competition Analysis
3. Keyword Analysis

PHASE: II — Website Optimization

1. HTML code validation and repair
2. Keyword Research
3. Keywords Popularity analysis
4. Web page and Image Optimization
5. Meta Tags Optimization

PHASE: III — Website Submission

1. Sitemap creation
2. Sitemap Submission
3. Search engine submission
4. Directory submission
5. Creation and Submission of RSS Feeds

PHASE: IV — Website Promotion

1. Creating Blog
2. Article Submission
3. Submitting Posts
4. Bookmarking
5. Link exchange and One Way Links
6. RSS Feeds Submission
7. PHASE: V — SEO Reports
8. Keywords Ranking Reports
9. SEO Analytics

PHASE: VI — SEO Maintenance

1. Monthly Ranking Reports
2. Optimization Reports
3. Further Optimization